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Definition of Dramatic structure
1. Noun. The sequence a 5-act play follows including exposition, rising action, climax or turning point, falling action, and denouement or catastrophe. credit Gustav Freytag 1863 ¹
2. Noun. (Advertising) one of four formats used in commercials that are designed to affect the audience emotionally, not just rationally: emotional pivot, positive transition, emotional build, and sustained emotion. ¹
¹ Source: wiktionary.com